Australian Open organisers are proud to announce the signing of a new three-year sponsorship deal with electronics giant Panasonic.
Commencing in January 2010, the agreement also encompasses Australian Open Series events, the Medibank International Sydney and the Brisbane International.
The new partnership will see Panasonic Australia as the official TV, Camera and Air Conditioning Sponsor of Tennis Australia and the Australian Open, incorporating its market-leading products – LUMIX digital still cameras, VIERA TVs and Inverter Air Conditioners
“We are excited to have Panasonic committing to what will be an enduring and successful relationship,” Tennis Australia’s CEO Steve Wood said today.
“Panasonic is a leader in its field and we believe the brand offers a natural fit for the Australian Open and the Australian Open Series events.”
“Their sponsorship will provide an enormous contribution to the game of Tennis and I look forward to working closely with Panasonic Australia in the future,” Steve Wood said.
Steve Rust, Managing Director, Panasonic Australia said: “We are thrilled to sponsor Tennis Australia as the official TV, Camera and Air Conditioning partner, and be associated with one of the world’s most prestigious sporting events – the Australian Open.
“The game of tennis has a large, passionate following in Australia, and at the elite level the game enjoys both huge match attendance as well as large television and radio audiences,” Rust continued.
Australian Open 2010, presented by Kia Motors in association with ANZ, Jacob’s Creek and Rolex, will take place at Melbourne Park from January 18 to 31.
