Seven Sport Seven is recognised as one of Australia's leading media companies - creating television programming such as Dancing with the Stars and Home Away and reaching more than nine in ten Australians every week, and publishing one in four magazines read by Australians, including New Idea, Who Weekly, Famous and That's Life - and the market-leading monthlies: Better Homes and Gardens, marie claire, InStyle, Home Beautiful and Men's Health.
Building on its strengths in broadcast television and publishing, Seven is developing a significant presence in new communications technologies, including the development of digital television in Australia, including the forthcoming launch of the world’s leading digital video recording technology with TiVo.
Seven is taking the lead in the planning for digital television, with Australia's first specially designed digital production and broadcast centre adjacent to Telstra Dome in Melbourne's Docklands precinct -placing Seven at the forefront of the creation of content from the same servers for application in broadcast and subscription television,online, wireless and broadband. Sunrise is produced in one of the world’s most technologically advanced high definition television centres in the world – the Seven Newscentre in the heart of Sydney's central business district.
Seven's strength is built on a commitment to produce and deliver programming relevant to Australians. As part of this strategy, Seven is building a major presence in news and public affairs with Sunrise, SevenNews and Today Tonight, and recognised as the leader in Australian produced drama, with programmes such as Home and Away and All Saints.The network is acknowledged as the leader in event sports television - with the Australian Open being an important part of a significant sports portfolio: the Australian Football League, including the 2008 Grand Final, the V8 Supercars Championship, including the Bathurst 1000, Indy on the Gold Coast, the Melbourne Cup Carnival, the Wallabies' rugby union test campaign, The Olympic Games and Australia's major golf tournaments.
Seven has brought Australians coverage of the Australian Open for three decades and 12 of the past 14 Olympic Games - including Australia's first Games in Melbourne and the extraordinary Olympic Games in Sydney in 2000. The next stop on Seven's Olympic journey is Beijing in 2008.
In addition to Seven's Australian television coverage, the network is the host broadcast network for the Australian Open - once again producing the global television coverage of the event. Seven was also the host broadcaster for the Rugby World Cup in 2003 - the biggest sports event to be held in Australia since the Olympic Games in 2000 - and produced the global coverage of all aquatic events, including swimming, at theAthens Olympic Games. Seven has again been appointed to produce the international television coverage of all aquatic events during the Olympic Games in Beijing. Seven was recently recognised by the International Olympic Committee as producing the best coverage of the Olympic Winter Games in Torino - beating the world's best broadcasters.
The Australian Open is the starting point for an extraordinary year for Seven as the network confirms its leadership in sports television.
