Lacoste
Official supplier of on court and off court uniforms for the Australian Open
The LACOSTE legend was born in 1933, when René Lacoste revolutionized mens’ fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. More than 75 years after its creation, LACOSTE has become a « lifestyle » brand which allies elegance and comfort. The LACOSTE art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles and fashion jewelry.
LACOSTE founds its success on the essential values of authenticity, performance, and elegance. The crocodile incarnates today the elegance of the champion, René Lacoste, as well as of his wife Simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life as on the tennis courts and golf courses.
LACOSTE is more a style than a fashion brand. Permanently revisiting its great classics in a modern way, LACOSTE creates timeless, high-quality designs, always in phase with its time, presented twice a year in a fashion show during the New-York « Fashion Week ». By leaning on its authentic sporting roots, the LACOSTE brand has become a symbol of relaxed elegance.
Legitimate in the world of sports from its origins and its founder, LACOSTE follows today an active and voluntary policy in this field around two axes: golf and tennis. The LACOSTE ambassadors, including tennis players Andy Roddick, Richard Gasquet and Milos Raonic, continue to carry the values of integrity, performance and elegance of René Lacoste. LACOSTE's partnership with major tennis events encompasses the Australian Open, French Open, Barclay's ATP World Tour Finals, The Dubai Tennis Championship and the Thailand Open.
Visit Lacoste's official website
Like the Lacoste Facebook page Facebook.com/Lacoste
Like the Lacoste Tennis Facebook page Facebook.com/LacosteTennis
Like the Lacoste Golf Facebook page Facebook.com/LacosteGolf
Follow Lacoste on Twitter Twitter.com/Lacoste