Lacoste
Official supplier of on court and off court uniforms for the Australian Open
The LACOSTE legend is born in 1933, when René Lacoste revolutionised mens' fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. 75 years after its creation, LACOSTE has become a "lifestyle" brand which allies elegance and comfort. The LACOSTE art of living expresses itself today through a large collection of clothing for women, men and children, footwear, perfumes, leather goods, glasses, watches, belts and home textiles.
LACOSTE founds its success on the essential values of authenticity, performance, and elegance. The crocodile incarnates today the elegance of the champion, René Lacoste, as well as of his wife Simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life as on the tennis courts and golf courses.
LACOSTE is more a style than a fashion brand. Permanently revisiting its great classics in a modern way, LACOSTE creates timeless, high-quality designs, always in phase with its time, presented twice a year in a
fashion show during the New York Fashion Week. By leaning on its authentic sporting roots, the LACOSTE brna has become a symobl of relaxed elegance.
Legitimate in the world of sports from its origins and its founder, LACOSTE follows today an active and
voluntary policy in this field around two axes. The LACOSTE ambassadors, including tennis players Andy Roddick, Richard Gasquet and Tatiana Golovin, continue to carry the values of integrity,
performance and elegance of Rene Lacoste. LACOSTE's partnership with major tennis events encompasses the Australian Open, French Open and Tennis Masters events in Madrid and Shanghai.
Visit Lacoste's official website
