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IBM and Australian Open 2011

IBM is the Official Technology Partner of the Australian Open and for the 18th year in 2011 will be partnering with Tennis Australia to innovate and deliver real business results to meet the demands of millions of fans, sponsors, broadcasters and players around the world.

IBM solutions help to capture, analyse and distribute data on almost every aspect of the Australian Open. This starts with providing the most basic piece of information - the score. From here, a vast sea of data - from schedules to player statistics and serve speeds - is captured and collated for officials, media and fans, both in the arena and around the world. This layer upon layer of information is what creates the immersive experience of the Australian Open.

Once again IBM has partnered with Tennis Australia to develop innovative solutions to ensure the 2011 Australian Open is ahead of the game.

Some of the solutions that IBM will be providing at the tournament include:
- the Official Australian Open tournament website
- an integrated end-to-end scoring system that supports key services
- Speed Serve System
- Australian Open Intranet and CCTV Feeds
- the Match Information Display located in Garden Square and Grand Slam oval
- Chair umpire solutions
- referee and scheduling services
- ibm Slamtracker
- mobile, iPhone and iPad applications

IBM's ability to bring data together to build a meaningful experience has its applications well beyond the tennis. In this new world of information overload, IBM is turning its expertise to help all kinds of organisations drive business value from data - regardless of how it is sourced.

It's just one of the ways we're helping build a smarter planet. For more information on how IBM can help organisations capitalise on data, visit ibm.com/australianopen.