Heineken
Heineken beer was born when, back in 1863, 22 year-old Gerard Adriaan Heineken set himself a simple mission: create the perfect beer. Gerard’s relentless quest for perfection led to his discovery of the unique Heineken ‘A’ yeast – the secret ingredient that guarantees every glass of Heineken beer is as good as the last. Heineken also uses premium grade malted barley, harvested from specially selected farms. This top quality A-malt delivers Heineken’s premium lager taste.
Today, Heineken beer is still brewed to this very same recipe, guaranteeing that wherever in the world you find yourself, the distinctive red star and green bottle will deliver a crisp, clean, premium lager taste, just as Gerard would have wanted.
Heineken is proud of its 15 year relationship with Tennis Australia. Being the world’s number one international premium beer, the relationship with a world-class tournament like the Australian Open is an obvious one. Heineken sponsors a number of internationally-renowned sporting properties such as the Rugby World Cup, the UEFA Champions League and the US Open. The Australian Open enables Heineken to create enjoyable premium consumer experiences here in Australia. Heineken will continue to enhance the experience of fans at the Australian Open through the Heineken Beer Garden and Heineken Live Stage on Grand Slam Oval, as well as on the ever popular Heineken Saturday – the most popular day of the entire tournament.
