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Betfair

Home to more than three million punters, Betfair is the world’s leading online betting site and the largest tennis betting community across the globe. It is also Australia’s only licensed betting exchange.

Tennis Australia has chosen Betfair as its Official Sports Betting Operator for Australian Open 2010.

Through its unique exchange format (think the stock exchange, but rather than trading on stocks, users trade views on the outcomes of sporting events and the like), Betfair is able to provide its customers a level of choice, value and control in their tennis betting that simply doesn’t exist elsewhere.

Punters can either “back” an outcome (i.e. that Roger Federer will win the Australian Open) or “lay” (oppose) it (i.e. that Federer will not win). This enables punters to enjoy an unrivalled diversity in betting options.

And as Betfair is a facilitator of bets between individuals – as opposed to a bookmaker whose profit margins tend to shrink the odds they offer – it generally offers odds much better (often up to 20%) than you’ll find elsewhere.

Betfair is also home to a dynamic and comprehensive resource for tennis betting, in the Betfair Tennis Zone; the must-have weapon in the arsenal of any discerning tennis punter. Here you’ll find links to all live and upcoming betting markets, in-depth statistics, live scores, player profiles and much more. It’s a veritable one-stop shop for tennis betting.

To access Betfair’s array of tennis markets, visit sports.betfair.com and navigate through the menu on the left-hand side of the page. As home to the greatest coverage of the Australian Open, Betfair has countless markets on each match in Melbourne and indeed every other tennis tournament throughout the year.

So if you’re looking for the ideal destination for 2010 Australian Open tennis betting, look no further than Betfair. It’s tennis betting as it should be.

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